How to Do a YouTube Giveaway: Rules, Ideas & Picking a Winner
Step-by-step guide to running a YouTube giveaway: clear rules, YouTube’s contest policies, prize ideas, and how to pick a random winner from comments fairly.
Paste any YouTube link and get a short link that opens straight in the YouTube app on phones – made for Instagram bio, WhatsApp and QR codes.
Opens the YouTube app on Android and iPhone; on computers it opens youtube.com.
Paste a YouTube link or @handle…
For WhatsApp, Telegram, SMS & email
Opens the YouTube app directly – no browser in between.
For Instagram, Facebook & TikTok
These apps keep normal YouTube links in their own browser – this link sends viewers to the YouTube app.
Scanning this QR code opens the YouTube app directly.
When someone taps a normal YouTube link inside Instagram, WhatsApp or another app, it often opens in a small browser window. The viewer is not signed in there, can’t subscribe or like without logging in, autoplay is limited and the video is easy to close. Many people leave before the video even starts.
A YouTube deep link fixes that. It opens the video in the YouTube app, where the viewer is already signed in. Subscribing, liking, commenting and saving to a playlist all take one tap, and the video plays in the full player. For creators that usually means more watch time and more subscribers from the same link.
| Device | What the viewer sees |
|---|---|
| Android (Chrome, Samsung Internet, WhatsApp, Telegram) | The YouTube app opens directly |
| iPhone and iPad | The YouTube app opens; if iOS asks first, they tap “Open” |
| Instagram, Facebook, TikTok in-app browser | The app opens, or a one-tap “Open in YouTube app” button |
| Computer (Windows, Mac, Linux) | youtube.com opens in the browser |
| YouTube app not installed | youtube.com opens in the browser |
youtube.com/watch?v=… and youtu.be/… (with start time and playlist)youtube.com/shorts/…youtube.com/live/…youtube.com/playlist?list=…youtube.com/@name, /channel/UC…, /c/… and /user/…Want viewers to land on a specific moment instead? Combine it with the timestamp link generator, or send them straight to the subscribe pop-up with the subscribe link generator.
Yes. Every link only ever leads to youtube.com – the tool reads the video ID, playlist or channel name from your link and nothing else. There is no login, no ads on the redirect page and no tracking of the people who click. The links are built from the YouTube address itself, so they keep working as long as the video is online.
Add a start time to send viewers straight to the best moment – the same idea as our timestamp link generator, but opening in the app. For channel growth, pair an app link to your latest video with a subscribe link in your bio, and track which one brings more subscribers in YouTube Studio.
A deep link is a link that opens content inside an app instead of a web page. A YouTube deep link opens the video, Short, playlist or channel directly in the YouTube app, where the viewer is already signed in and can like, comment and subscribe in one tap.
Mostly, yes. These apps open links in their own built-in browser, and some versions block jumping to another app. When that happens, the page shows a big “Open in YouTube app” button – one tap and the app opens. WhatsApp, Telegram, SMS, email and normal browsers open the app straight away.
Yes. The video is played on YouTube itself, in the app or on youtube.com, so views, watch time, likes and subscribers are counted exactly as normal. YouTube Analytics will show the traffic as coming from the app or an external source.
The link falls back to youtube.com in the browser, so the video still plays. On computers it always opens youtube.com.
The links never expire and there is nothing to sign up for. The link itself contains the video ID, so we don’t store your links or collect data about the people who click them.
Use the direct youtu.be link in WhatsApp, Telegram, SMS, email and QR codes; those apps already hand YouTube links to the YouTube app. Use the app link for Instagram, Facebook and TikTok, which keep normal links inside their own browser.
Step-by-step guide to running a YouTube giveaway: clear rules, YouTube’s contest policies, prize ideas, and how to pick a random winner from comments fairly.
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