How to Do a YouTube Giveaway: Rules, Ideas & Picking a Winner
Step-by-step guide to running a YouTube giveaway: clear rules, YouTube’s contest policies, prize ideas, and how to pick a random winner from comments fairly.
Drop in your thumbnail to see instantly whether YouTube will accept it – and how it really looks in the feed, in search and on a phone.
or check the thumbnail of a published video
Drop your thumbnail here or click to choose
Already published? Paste the video link instead to check the thumbnail YouTube is showing right now.
| Check | What YouTube needs | Why it matters |
|---|---|---|
| Resolution | 1280×720 recommended, at least 640 px wide | Smaller images look blurry on big screens |
| Aspect ratio | 16:9 | Other shapes get black bars or are cropped |
| File size | Under 2 MB | Larger files are rejected on upload |
| Format | JPG, PNG or GIF (not animated) | Other formats can’t be uploaded |
| Contrast | Clear light and dark areas | Flat images disappear in a busy feed |
For the full list of sizes YouTube creates from your upload, see the YouTube thumbnail size guide.
Most viewers see your thumbnail at around 320×180 pixels – on a phone often even smaller. Details that look great on your monitor can turn into noise at that size. A good thumbnail still reads clearly in the smallest preview: one subject, three to five words and strong contrast. When you are happy with it, compare it with titles in a realistic feed using the thumbnail preview tool, and read the 10 thumbnail mistakes that cost clicks.
Contrast is the difference between the lightest and darkest parts of your thumbnail. The checker converts the image to brightness values, the same way a black-and-white photo would show it, and looks at how widely they spread. Thumbnails with a bright subject on a dark background, or dark text on a light area, pass easily. Images that are mostly the same tone get a warning, because in a feed full of colourful thumbnails they look dull and are easy to scroll past.
If you get the low-contrast warning:
It checks the five things that decide whether a custom thumbnail uploads and looks sharp: resolution (ideally 1280×720, at least 640 px wide), the 16:9 aspect ratio, the 2 MB file-size limit, the file format (JPG, PNG or GIF) and the overall contrast, which tells you whether the image will stand out at small sizes.
No. The image is opened and measured inside your browser. Nothing is sent to our server or to YouTube, so it is safe to check thumbnails for videos that are not public yet.
Yes. Paste the video link and the tool loads the largest thumbnail YouTube has for it, then checks the resolution, ratio and contrast. File size and format can only be checked for images on your own device.
YouTube shows thumbnails up to 1280×720 on large screens and TVs. A smaller image is accepted but gets stretched, so text and faces look soft. Designing at 1280×720 keeps it sharp everywhere.
YouTube puts the video length in the bottom-right corner of every thumbnail. The previews show it so you can see whether it covers text, a logo or a face – keep important details away from that corner.
The tool shrinks your image and measures how much the brightness varies from pixel to pixel. A flat image – all mid-tones, like a grey sky or a washed-out screenshot – scores low, while a picture with clear light and dark areas scores high. It is a quick signal, not a judgement of your design.
Step-by-step guide to running a YouTube giveaway: clear rules, YouTube’s contest policies, prize ideas, and how to pick a random winner from comments fairly.
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