How to Do a YouTube Giveaway: Rules, Ideas & Picking a Winner
Step-by-step guide to running a YouTube giveaway: clear rules, YouTube’s contest policies, prize ideas, and how to pick a random winner from comments fairly.
Write your title, description and tags and see instantly if they fit YouTube's limits — and how they look in search.
YouTube counts commas, and adds 2 characters (quotes) for every tag that contains a space.
Your title appears here
The first lines of your description appear under the title in search results.
A great video can still get skipped because its title is cut off in the wrong place or its description says nothing useful in the first line. This counter checks your title, description and tags against YouTube’s real limits while you type, and shows a live search preview so you can see what viewers will actually read.
| Field | Hard limit | What viewers actually see |
|---|---|---|
| Title | 100 characters | About 60–70 characters in search and suggestions; less on small phones |
| Description | 5,000 characters | First 1–2 lines in search and above “…more” |
| Tags | 500 characters in total | Not shown to viewers |
| Hashtags | 60 per video | The first three appear above or below the title |
The limit is not the goal. A 100-character title will be cut off almost everywhere; most successful titles are between 40 and 70 characters.
< or > characters, which YouTube refuses to save.Our guide on how to write YouTube titles has before-and-after examples.
The opening sentence works like a second title. Say what the video is about using the words people search for, then add a link or call to action. Keep links, credits and long lists lower down. For a ready structure, copy our YouTube description template.
YouTube’s tag counter is stricter than simply counting letters:
thumbnail tips, counts 2 extra characters because YouTube wraps it in quotes.thumbnail, thumbnail tips uses 9 + 1 + 16 = 26 characters, not 24.That is why YouTube sometimes says your tags are too long when a normal counter says they fit. This tool counts the same way YouTube does.
Check the whole package together: title, thumbnail and the first line of the description. Test your thumbnail’s size and readability with the thumbnail checker, and if click-through stays low after a week, read our guide to YouTube click-through rate.
100 characters, including spaces. But only about the first 60–70 characters show in search and suggested videos before the title is cut off with …, so put the important words at the start.
Up to 5,000 characters. Only the first one or two lines (roughly 100–150 characters) appear in search results and above the …more button, so the opening sentence matters most.
All tags together may use 500 characters. YouTube counts the commas between tags, and a tag with a space is counted with two extra characters because it is stored in quotes. The counter follows the same rule.
YouTube rejects the angle brackets < and > in titles and descriptions and will not let you save. Use arrows like → or words instead.
Not always. Many emoji are made of two or more code units, so they can use more of the limit than they appear to. If you are close to 100, check the count after adding emoji.
Only a little. YouTube says tags mainly help with common misspellings. Your title, thumbnail, description and how people react to the video matter far more.
Step-by-step guide to running a YouTube giveaway: clear rules, YouTube’s contest policies, prize ideas, and how to pick a random winner from comments fairly.
Which fonts work on YouTube thumbnails, how big text should be, and the outline, shadow and colour tricks that keep 3–5 words readable on a small phone screen.
What YouTube really pays per 1,000 views, the difference between RPM and CPM, why earnings vary so much by niche and country, and how Shorts revenue works.